![]() ![]() Welter has just finished filming on Netflix thriller series “In From the Cold” in Madrid, as well as the Bron Studios-Palomar Spaghetti Western series “That Dirty Black Bag” and a new season of Netflix English crime TV drama “Top Boy,” both in Andalusia. “I have high hopes for the Spain AVS Hub plan, but it needs to work hard,” says Peter Welter, co-founder of Fresco Film. “The government must go hand in hand with private companies to design the economic empowerment of the shoot sector,” says Lucía Álvarez, director at producers’ association Profilm. “The government’s AVS Hub Plan is a clear indication that it has finally understood the importance of our sector and the benefits it brings on all levels,” Pedregosa says. With the launch of the AVS Hub, it aims to enhance Spain’s competitive advantages, increasing the international reach of its content. ![]() Netflix’s Spanish complex forms part of an audiovisual hub that has been building organically in Spain for several years, also powered by Movistar Plus, the Mediapro Studio and networks Atresmedia and Mediaset España, all located within a 20-minute drive of one another in northern Madrid or the dormitory towns of Tres Cantos and San Sebastián de los Reyes.įor Spain’s government, the strong international presence of national film and TV productions is an added value proposition to the industry’s economic weight. Renewing its faith in the future of Spain’s film-TV industry, Netflix announced in April that it is doubling its studio capacity in Spain, increasing its soundstages from five to 10 at its Secuoya Studios complex in Madrid’s Tres Cantos. International producers already know the top-level crew and ask for them to be incorporated into their projects,” Escolar says. ![]() “As Spanish creators exploded, they’ve added even more value to coming to shoot in Spain. The global success via Netflix of not only Spanish drama series (“Money Heist” and “Élite”) but also movies (“The Platform” and “Below Zero”) has raised the international profile of local talent, becoming a pillar of the industry growth. Talent indeed is beginning to mark Spain apart. Here the AVS Hub initiative may come to the industry’s midterm rescue, as it aims to invest $17.9 million in boosting Spain’s talent pool. “The volume of work is almost unsustainable and the number of professionals you need can’t be trained so quickly,” says “Game of Thrones” line producer Peter Welter. Such is the international shoot restart boom that, as in the U.K., Hungary, Italy and Croatia, it’s becoming hugely difficult to find first-class crews and book facilities. “The filming incentives’ increase in 2020 had further positive impact.” “For the past few years Spain has been at the forefront in terms of international shoots,” says Babieka Films producer, Denis Pedregosa. “Now that it’s remitting, it’s increasing much more,” adds Escolar, who is preparing Universal Television’s Julie Plec series project “Vampire Academy.”ĭay lists the combination of extensive and diverse location backdrops, great climate, multiple airport hubs and depth of tourism infrastructure as factors making the country a premium choice for visiting producers. The number of international productions in Spain grew “exponentially,” despite the pandemic. “With rebates rising, creators wanting to shoot in Spain today can more easily justify it to their respective financial and production departments,” says line producer José Luis Escolar at Calle Cruzada. “Even in such a globally competitive marketplace, Spain remains one of the world’s leading destinations for producers wishing to capture content,” says Mike Day, CEO of Palma Pictures, whose Mallorca-based company has provided production services on “The Night Manager” and “The Crown.” ![]()
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